Most organizations go to great lengths to protect their data, whether it's in the local data center or in the private cloud. However, comparatively few organizations perform social media backup.
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
Like any other type of data, social networking data is susceptible to loss. A social networking site could get hacked, go out of business or change its terms of service. It's important to save this data so that you have a way to reconstruct your organization's social networking presence.
Social media backup also helps to preserve a copy of anything you posted on social media; you never know when a social networking site might decide to reduce its storage costs by purging subscribers' aging data.
The problem with social media backup is that the networks aren't required to adhere to a standard architecture. Each social network has its own method of data storage. For example, Twitter stores and maintains data in a completely different way than Facebook.
There are a number of roundabout ways of backing up social networking data. For example, I have heard of people downloading photographs from social networking sites, or taking screenshots of their Twitter posts to maintain a record of their tweets. Some platforms, such as Twitter and Gmail, even feature data export capabilities.
In recent years, there have been several vendors that have attempted to develop tools for social media backup. At the moment, however, only one or two of these tools seem to be viable options.
The better-known and more comprehensive of these tools is Frostbox, which is an automated social media backup tool that can back up data from Facebook, Twitter, Gmail, LinkedIn, Foursquare, Flickr, Instagram, Tumblr and Evernote. The software performs daily backups and lets you browse the data that you have backed up. (Note that, according to a posting on its website, as of July 2017, Frostbox says it is "currently not accepting new users.")
Another platform that may be worth looking at is digi.me, which markets itself as a tool for consolidating your social media data in one place. However, digi.me is designed to store a copy of all of your social media data on cloud storage, and this online library can essentially act as a backup.
Consider federal guidance on social media management
Include social media activity in business communication plans
The best way to approach social media monitoring
Dig Deeper on Data storage backup tools
Related Q&A from Brien Posey
Having a strategy to back up SAP HANA is a must. It's important to decide exactly what you'll be backing up, along with which method best suits your ...continue reading
Picking an NVMe drive is an important decision. Consider thermal control, proprietary software and drive architecture to make the right choice.continue reading
While data compression can effectively reduce space, be careful with how you use it, because the three issues outlined here could cause problems in ...continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.