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'Holistic' data protection tools, a marketing meme on the rise
This article is part of the Storage magazine issue of February 2017, Vol. 15, No. 12
Like many folks, I find myself put off by certain words that pop up often in advertisements for various products and services. Holistic is one of those words. Usually associated with healthcare woo, holistic medicine probably started as a smart idea, instructing patients and providers to look beyond point solutions to consider the broader context for injuries or ailments. But somewhere along the way, it was seized upon by marketing folks to incorporate a lot of unscientific nonsense into claims about certain products or treatment modalities. A lot of today's data protection marketing incorporates the "holistic" meme. Vendors are starting to disparage these so-called "point solutions" and offer suites of data protection tools under one brand name and management console. That's holistic data protection, I guess. Holistic data protection Of course, there is merit to the claims of an Arcserve or an Acronis about the need to have a free-standing instantiation of data protection services set apart from services included in the ...
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Features in this issue
Find out the best data storage products for 2016 in backup and DR software, backup hardware, storage management tools, server-based storage, all-flash and disk/hybrid systems.
Enterprise file sync and share solves numerous business problems by offering organizations a way to provide more secure document sharing and collaboration.
You can keep your storage investments in place, allow for capacity increases, and solve performance and application problems, while gathering data to plan for new growth.
Columns in this issue
Rich Castagna reviews the prognostications offered by data storage vendors on the future of data storage technology in 2017.
Though vendors are calling their data protection products 'holistic,' they should blend security and disaster recovery services to improve their functionality.
The cloud generally makes sense for shorter-term data retention, but find out how it can also play a role in keeping data for longer periods of time.
The lines between primary and secondary storage and applications such as hyper-convergence remain blurry. But they are a starting point for further discussion.