Backup and recovery Software as a Service provider Backupify announced this week it will release a set of application programming interfaces that third-party software vendors can use to add the company's data protection functionality to their applications.
The Cambridge, Mass.-based Backupify said its "initial beta phase" for the application programming interfaces (APIs) include Apptivo, Freshdesk, Mavenlink, Nimble and Pipeline Deals. The APIs and initial partner integrations will be released in the second quarter of 2013, the company said.
Backupify said the upcoming APIs are intended to provide software vendors with a faster means of providing data security for cloud storage. The company claimed the move would promote greater market acceptance of SaaS applications because its technology could be integrated into the existing products offered by third-party software vendors, or as an optional upgrade.
"This announcement is key for Backupify to be able to expand its ecosystem of SaaS vendors," said Rachel Dines, senior analyst at Cambridge, Mass.-based Forrester Research Inc. "More and more enterprises that I speak with are concerned about backup of their SaaS data. This will give SaaS providers the opportunity to work with a third party to protect that data."
Dines noted that, based on the latest Forrester survey, the "number one" concern about adopting cloud is around security and privacy. She said 57% of firms surveyed cited that as a concern.
Backupify's effort to address security comes as growth is expected in the cloud market. Forrester has predicted the cloud market will grow beyond $60 billion this year, with the largest segment being the public SaaS market, which hit roughly $33 billion at the end of 2012.
There remains some discomfort with using SaaS to handle any sensitive data. In a Gartner survey of more than 400 respondents, about 26% said they have a policy against putting sensitive data into SaaS.