Backupify lets enterprises manage their cloud-to-cloud backups

Cloud-to-cloud backup vendor Backupify gives enterprises 'bring your own storage' option for protecting Google Apps.

Backupify today added what the vendor calls a "bring your own storage (BYOS)" option to its cloud-to-cloud backup service, allowing customers to store backups in their own Amazon S3 account.

Backupify protects Google Apps and Salesforce cloud applications, as well as Twitter accounts and Facebook pages. It places a second copy of customer data in the vendor's S3 account and handles restores for customers. Beginning with the BYOS option today, it will let larger customers manage their own S3 accounts.

The self-management capability is available first to customers protecting Google Apps on S3. Backupify CEO Rob May said the vendor plans to allow customers to manage their own restores from Rackspace, Microsoft Windows Azure and Google Cloud Storage later this year. He said customers will be able to use Backupify to keep a second copy on on-premises devices in 2014. May said Backupify will also extend the self-management model to more applications later this year.

The BYOS option is available to customers with a subscription of at least $500 a month. Backupify has not released exact pricing for the BYOS option, but it will vary according to the amount of data stored. Backupify's base pricing is $3 per seat per month for the professional service and $4 per seat for the enterprise service. There is also an enterprise-plus option at $990 per month per domain that includes 1 terabyte of storage.

May said Backupify will handle the migration to the customer's S3 account with no charge. He said he added the BYOS option to accommodate larger customers who have their own cloud accounts or enough free on-premises storage to handle the backups.

"We've seen large enterprise customers who have a lot of storage capacity already -- either an account with a cloud provider or on a device on-site," he said. "As they back up Google Apps, they would like better control of the data by having the data pushed into their own device or cloud account."

BYOS is part of Backupify's push to gain more large accounts.

May said Backupify has more than 6,000 customers, but fewer than 100 of them have more than 1,000 seats.

"This is the beginning of a shift at Backupify from us thinking of ourselves as a product for end users to thinking of ourselves as a platform," May said. "Today we sell a single integrated product. What larger companies want is a platform that will take all the data they have in the cloud, back it up, archive it and make it discoverable to the storage device of their choosing. We're focusing on the piece we do best -- managing access to data between the SaaS [Software as a Service] application and storage."

Wayne Pauley, senior analyst at Enterprise Strategy Group, said the BYOS option can alleviate one concern organizations have with cloud storage.

"When you put data in the cloud, you're losing some ability to own and control the data," Pauley said. "But having your own storage option improves security and removes one of the risks of having someone else manage your data for you."

May said Backupify has no plans to move into traditional on-premises backup software, although customers have requested that. He said the company could partner with established backup software vendors, however. Symantec is an investor in Backupify and would have to be considered a candidate for such a partnership.

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