"We are not the only ones doing it," said Rene Oldenbeuving, general manager for cloud business at Woburn, Mass.-based Acronis. "There is a lot of software-defined storage, but Acronis does it for backup. We are claiming a specific space. We don't have a mission to go into the primary storage market."
Oldenbeuving said Acronis Storage customers purchase the cloud backup software on six commodity servers and can scale from 100 TB to petabytes. The software's self-healing capability allows it to survive the loss of two servers without losing data.
"The software automatically restores data from the broken disk," Oldenbeuving said. "It immediately self-heals. It's also about taking storage management to the software layer. Most of the traditional management is done by the hardware. The hardware vendors deliver it in a box with the management control in a box. Those solutions are very expensive."
Oldenbeuving said 70% of Acronis' business is from backup and recovery for the desktop, physical storage area networks running Windows or Linux, and virtualization for VMware and Microsoft Hyper-V. It generates a small amount of revenue from its Backup and Recovery product for the VMware vCloud Director, but it has had little cloud presence until now.
Acronis' move into cloud backup software is no surprise. Cloud backup is gaining momentum, and Acronis' CEO and founder Serguei Beloussov also founded Parallels, which provides hosting and cloud automation services. Beloussov returned as Acronis' CEO in May.
Acronis is also making moves outside the cloud. Last month it formed a partnership with Lenovo EMC to bundle its backup and recovery software with a Lenovo EMC px NAS device.
The Lenovo EMC px Acronis Backup Appliance includes one license each of Acronis Backup and Recovery 11.5 for Windows and Linux servers. It creates an image-based backup containing the server operating system, applications and data.
"There are situations where data resides not in local storage and the PC, but in [the] NAS device -- so we can back up this NAS to another NAS," said Marc Tanguay, global senior product manager for network storage solutions at Lenovo EMC
The Lenovo px series can store 48 TB.