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There's been a huge move among the major cloud providers to embrace tape. Amazon Web Services articulated Glacier, which has a strong tape component. Google now has embraced tape as a disaster recovery modality because when Gmail went down for three days, the only way they rescued it was from a tape backup. Before, Google was all about just disk and proprietary disk appliances. Now, they're getting specialty tape libraries manufactured just for them.
There are only three major players in the cloud market: Google, Amazon and Microsoft. I don't know what Microsoft is doing about tape yet, but I know the other two leaders are there.
Then you have specialty providers like Dternity, which caters to companies that are archiving data. They put it all on tape. Why is this important? Remember when Nirvanix went belly-up? They were the No. 3 cloud storage provider in the market. What was it -- 96 petabytes of data stored in its cloud? They gave people 10 days to retrieve their data. The only way you could do it was across a wire. They ended up having to pull disk drives out of their storage, ship them back to their customers and let them figure out how to retrieve the data off the drives because there was no way to get the data back to them in time.
With tape, you always have the exit strategy: You can have the cloud provider put the cartridges in a shipping container and ship them back, just like you would from Iron Mountain. The fastest way to move a lot of data over a long distance is by putting it on an airplane.
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