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According to Google, user data is stored in environments that are essentially the same as if it were stored on a dedicated server or storage device. Individual users are protected from unauthorized access by other users. The company even says it has a very limited number of employees who are authorized to enter Google data centers.
While all this sounds good when viewed on a web site, there is always the concern that nothing is perfectly secure, and despite advances in security technologies, information created in the cloud ought to be backed up in at least one alternate location. And there are some options out there for users that need to back up Google Apps data. Backupify, Asigra and Spanning all offer Google Apps cloud-to-cloud backup, for example.
Unless the data is absolutely critical, and cannot be compromised under any circumstances, the data protection measures used by Google and its competitors are probably sufficient for most users. However, I'd always want to err on the side of having a backup copy of any critical data. If that data is created in Google Apps, products like the ones mentioned above can be a valuable investment.
Google Apps security director discusses security of cloud data
Jeweler uses cloud-to-cloud backup to protect Google Apps data
Backupify helps resort protect Google Apps
Dig Deeper on Cloud backup
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