Data protection technologies changing the market

Last updated:November 2017

Editor's note

The field of data protection threats and obstacles is constantly changing, and the market needs to change along with it. Rapid data growth and the costs of protecting data, while dealing with a myriad of other factors, have resulted in a new crop of data protection technologies popping up in the market.

To address modern backup and data protection concerns, a number of technologies and trends have risen in popularity as of late. Data protection technologies are not a one-size-fits-all situation, and whether its ransomware, big data, or security and compliance issues, the problems your organization might face are likely different from others looking to fix their own data security problems. Luckily, recent developments in data protection cover a wide variety of hurdles.

Copy data management has emerged as a technology to help as data protection needs grow and become more complex. Many modern methods of data protection rely on creating copies to keep files safe, but too many copies can quickly become cumbersome. Extraneous copies of data can not only be costly, but can negatively affect production and performance, so having a streamlined system for managing copies of data is a must.

Converged data protection technologies can also aid in streamlining data protection. Similar to the hyper-converged products we see flooding the market, converged data protection combines all of the functions and services you require into an easy-to-use, scalable architecture.

While Rubrik and Cohesity Inc. were once the only two names in the converged data protection game, this year has seen larger vendors, like Hewlett Packard Enterprises, get in on the action.

As with many other areas of IT, the cloud is also playing a role in modern data protection. Cloud backup and disaster recovery is another platform that organizations can use to protect data from threats, such as ransomware, and some vendors have combined the cloud with other popular data protection technologies to create a well-rounded fix. But the cloud has some limitations that potential users should understand.

With this guide, we've included a varied collection of news and tips on the constantly evolving field of data protection technology, from the data protection technologies listed above, to a few others that are making a splash in the market.

1The role of cloud in data protection

Cloud backup vendors are listening to users' modern data protection concerns and working to make cloud data protection a viable and comprehensive backup and recovery option.

2Eliminating unnecessary data

Creating multiple copies of data is a reliable way to protect data, but what happens when those copies start to take over? Extra copies of production data take up a significant amount of space in many organizations, so it's no wonder copy data management is taking the data protection field by storm.

3Other modern data protection tools

While copy data management, converged technologies and the cloud garner most of the attention, there are other products and methods quietly keeping pace in the data protection market. From the accessibility of flat backups to the resiliency of tape storage, these approaches to data protection should not be overlooked.