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January 2017, Vol. 15, No. 11

Demand grows for disk, cloud storage backup market

The markets for disk and, more recently, cloud services as backup storage targets are booming. In fact, IDC's most recent numbers showed the purpose-built backup market -- defined by the analyst firm as standalone HDD-based appliances that serve as backup targets -- growing by 11.5% year-over-year to $871 million during the second quarter of 2016. That's a nice chunk of change and a solid increase in revenue for the period. Perhaps one reason for this continued growth in the backup market is the discounts offered by backup vendors to lure customers. Twelve percent of survey respondents reported receiving a 25% to 49% discount when purchasing a backup product, while another third received some sort of, albeit lower, discount overall. Considering that, it isn't surprising that pricing practices (57%) led the way as the primary factor considered when selecting a backup product to evaluate, followed by ease of implementation (47%), feature set (46%) and brand reputation (41%). The most critical features organizations looked for in a...

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