With inSync 5.0, Druva can protect data on Apple iOS and Android devices as well as Windows, Apple and Linux desktops and laptops. Druva inSync supports backups to an on-premise server or cloud. Administrators can manage backups, bandwidth allotment and encryption for laptops, smartphones and tablets from one portal.
Druva developed inSync specifically for endpoint backup, an area that traditional backup vendors were slow to embrace. The vendor uses deduplication and WAN optimization to speed backups from mobile devices.
"Druva started with a whiteboard approach to backup," Druva CEO Jaspreet Singh said. "We started with backup for laptops, and we're extending all of our services to all mobile devices."
Druva last year added inSync Cloud, which lets customers back up to the Amazon Web Services cloud. Customers must still choose between on-premise and cloud backup, although Singh said a hybrid approach could be in the works.
"That's a missing piece for us," he said. "We would love to launch a hybrid solution with a local server and backups sent to the cloud. It's something that's high on our list."
Druva charges by user with no limit on devices. inSync costs $4 per user per month for on-premise backup and $6 per month for its cloud service. Druva lists PricewaterhouseCoopers, Deloitte, NASA, Xerox and University of California-Davis as customers.
inSync competes mainly with large backup vendors who have extended their software from server protection to laptop protection, although EVault End Point Protection, Code 42 Software Inc.'s CrashPlan and Copiun Data Manager are also developed for mobile devices. Larger backup vendors are starting to pay attention to laptop data protection now -- CommVault made that a major focus of a recent Simpana release -- but Taneja Group consulting analyst Arun Taneja said it's hard to make technology built for server backup work well for laptops and phones.
"There are drastic differences between backups for server and for laptops," Taneja said. "Architecturally, you can't do one and extend it to the other. The Symantecs and [IBM] Tivolis and the [EMC] NetWorkers and CommVaults and traditional backup guys have extended their coverage to laptops but those products still smell like [they are] server-based with their user interface and the way they behave."
He said Druva's bandwidth throttling and management are key features that set it apart for endpoint backup.
Taneja said customers would ideally prefer using one vendor for all of their backup, "but they're not going to buy something close to non-functional. If you designed a product for server and stretched it to laptop backup, it's a lot bigger stretch for endpoint devices."