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Acronis buys GroupLogic, targets mobile device backup

Acronis acquires file access, sharing, collaboration and syncing software provider GroupLogic to move into mobile device backup.

Backup software vendor Acronis Inc. today acquired file-sharing software company GroupLogic Inc. with the goal of extending its data protection capabilities to mobile device backup and file collaboration.

GroupLogic will become a division of Acronis that will be headed by GroupLogic's former CEO, Chris Broderick. Acronis did not disclose the acquisition price.

GroupLogic is primarily known for its mobile device file sharing, syncing and collaboration software, especially for Apple devices, Broderick said. Acronis will combine that data accessibility platform with its data protection software, according to Dmitri Joukovski, the company's vice president of marketing.

Acronis' flagship product family is Backup & Recovery for small and medium-sized businesses and enterprise backup. The Backup & Recovery platform includes virtual editions for hypervisors.

GroupLogic also brings Acronis into the fast-moving file accessibility market, which means it will compete with companies such as Dropbox Inc. and Box Inc.

Joukovski pointed to the influx of endpoint devices into the enterprise and the need for mobile device backup as the main reasons for the acquisition. "So much data today is on the edge -- on smart devices -- and the challenge is how to deal with it," he said. "That is exactly why we acquired GroupLogic."

"Data protection today isn't a story based entirely on assets tethered to the network," Broderick said. "It also has everything to do with the new devices being introduced onto the network, which is why GroupLogic was a good fit for Acronis."

Acronis will continue to sell all of GroupLogic's current products. Joukovski said that Acronis plans to combine its data protection and recovery product lines with GroupLogic's file accessibility platform, but that the development will take time. There are no plans to change any of GroupLogic's product lines or pricing, Broderick said.

Dave Simpson, a senior storage analyst with The 451 Group LLC, said the GroupLogic acquisition could help Acronis distinguish itself from larger backup software vendors, such as Symantec Corp., EMC Corp., IBM and CommVault Systems Inc.

"It's a very strategic move for a number of reasons," Simpson said. "It gives Acronis a clear-cut differentiator versus its traditional competitors. That's important because the data-protection market is very crowded. It's hard to differentiate, and this is a very big differentiator."

Simpson also liked the idea of combining data protection and file accessibility technologies in one product down the road. "There are good synergies between a backup and recovery vendor, and a file sync, sharing and collaboration vendor," he said. "It will probably take some time to integrate the GroupLogic technology fully with the Acronis Backup & Recovery product, but that's going to be a really nice fit. I expect other data-protection vendors to be taking a close look at this space."

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