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Backupify upgrades cloud-to-cloud backup of Google Apps

'Spring release' of Backupify for Google Apps focuses on admin tools for enterprises, as larger companies turn to cloud-to-cloud backup services.

Cloud-to-cloud backup vendor Backupify has upgraded its Google Apps protection service, adding administrative features that mostly target enterprise accounts.

The spring release of Backupify for Google Apps allows admins to download a copy of their entire domain, which can come in handy for responding to e-discovery requests or for having an on-premises copy. It also lets admins set an e-mail retention period and automatically delete any mail outside that time frame.

Other new features in the release include Batch Import of Users for quickly adding new users to an account, Restore and Export Folder Hierarchy and Google Site Restores that allow end users and admins to restore items to their Google Sites accounts. Backupify CEO Rob May said his company typically upgrades Backupify for Google Apps four times a year. Backupify also has a cloud-to-cloud backup service for

May said most of the new features for Google Apps protection came about after requests from his enterprise customers. "Google Apps are being adopted by bigger companies who are more likely to look for a backup app than smaller companies, because the bigger companies have more data on the cloud," he said. "We're seeing more and more of those customers coming to us, asking for features we don't have."

Backupify has more than 5,000 Google Apps customers, and they make up around 90% of his company's revenue, May said. It has been running about 70% for Google Apps and 30% for Backupify for Salesforce since the Salesforce backup was launched in late 2012.

There is a trend running towards larger companies signing up for Backupify for Google Apps, May said. Backupify had no customers with more than 1,000 employees in 2010, a "handful" in 2011, about a dozen last year and "now we can't hold them off. There's a clear momentum for big companies moving to Google Apps, and they're looking for backup."

Larger companies are also using Backupify to protect data on end-point devices rather than struggle with on-premises backups, May said.

Backupify for Google Apps costs $4 per user per month for the Enterprise plan, and $3 per month for the Professional plan. Both include unlimited storage, but the Enterprise plan performs two additional backups per day, allows multiple administrator accounts and supports more flexible data retention options. There is also a capacity-based Enterprise-Plus pricing plan that starts at $990 per month per domain for 1 TB of storage.

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