Rubrik Cloud Data Management adds replication between AWS, Azure

Startup Rubrik extended its data management software to support native cloud applications in Amazon Web Services and Microsoft Azure.

The Rubrik Cloud Data Management platform previously supported Amazon Web Services (AWS) and Azure as backup targets. Version 3.2, which launched April 25, provides application-consistent snapshots and restores in the cloud; a single control plane for data protection services for native cloud applications; and the ability to replicate data between clouds.

"This will allow them to do replication between clouds so customers can replicate from AWS to Azure and from Azure to AWS," said Phil Goodwin, research director at IDC's storage systems and software practice. "It also gives customers the ability to move from one provider to another. A lot of organizations are concerned about vendor lock-in."

The Rubrik Cloud Data Management launch comes as the vendor is reportedly shopping for an additional $150 million to $200 million in venture capital funding to add to the current $112 million it has raised since coming out of stealth in 2015.

Bipul Sinha

"We are in the sixth quarter of selling and, in that time, we reached a $100 million run rate in bookings. Two dozen customers are Fortune 500 companies," said Bipul Sinha, CEO of Rubrik and a partner at Lightspeed Venture Partners. "Essentially, we have built one platform that allows applications to be protected with a single tool and a single fabric."

We have an expansive vision for Rubrik: a single data management platform in the cloud.

Rubrik Cloud Data Management combines backup, recovery, replication, Google-like search, analytics, archival and copy data management under a single platform. The software runs on premises on a commodity hardware appliance that the vendor sells with flash and hard disk drives, as well as in the cloud. Last year, Rubrik began selling a software-only version designed for remote and branch offices.

Like other data protection companies, such as Veritas Technologies and Commvault, Rubrik is trying to establish its technology as an overall data management platform.

"Our product has been built with the cloud in its architecture," Sinha said. "This is Rubrik's strength. We have an expansive vision for Rubrik: a single data management platform in the cloud."

Some of the previous product upgrades to Rubrik Cloud Data Management include extending support to physical Windows servers in its 3.1 version, as well as support for physical Microsoft SQL servers and Linux servers in version 3.0. Rubrik's software is also integrated with Pure Storage's FlashBlade product, the FlashArray//m series.